Last updated: December 2026

1. Introduction

Alpha Freight Solutions Limited ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our freight brokerage services.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Name and contact information (email, phone, address)
  • Business information (company name, registration details)
  • Payment information (billing details, payment methods)
  • Vehicle and driver information (for carriers)
  • Cargo and shipment details (for suppliers)

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on site
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

  • Providing freight brokerage services
  • Matching suppliers with carriers
  • Processing payments and transactions
  • Communicating with you about services
  • Improving our website and services
  • Complying with legal obligations
  • Preventing fraud and ensuring security

4. Information Sharing

We may share your information in the following circumstances:

  • Service Providers: With third-party service providers who assist in our operations
  • Business Partners: With carriers and suppliers as necessary to provide services
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Your Rights

Under GDPR (European Union), CCPA (California), and other applicable data protection laws, you have the following rights:

  • Access: Request access to your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data
  • Portability: Request transfer of your data
  • Objection: Object to processing of your data
  • Restriction: Request restriction of processing

7. Cookies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about our use of cookies, please see our Cookie Policy. You can control cookie settings through your browser preferences.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

9. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

13. Alpha Freight Mobile App

If you use the Alpha Freight Android app, we may also collect and process the following information to provide load matching, live tracking, payments, account verification, and security features:

  • Account and profile data: name, email, phone number, company details, role (carrier or supplier), and verification documents you upload.
  • Location data: precise location while you use the app and, for active carrier deliveries, background location to share live shipment tracking with the supplier.
  • Photos and files: identity documents, proof of delivery, and media you choose to upload in the app.
  • Payment data: payment method and transaction details processed through our payment partners such as Stripe.
  • Device and app data: device identifiers, push notification tokens, app interactions, crash logs, and security data such as app passcode settings.
  • Communications: messages, notifications, support requests, and in-app activity related to loads, bids, bookings, and deliveries.

You can control some permissions in your device settings, including location, camera, photos, and notifications. If you disable required permissions, some app features may not work.

14. Account and Data Deletion

You can request deletion of your Alpha Freight account and associated personal data at any time. Full instructions are on our account deletion page.

How to request deletion:

  • Email: support@alphafreightuk.com
  • Subject: Account deletion request
  • Include: your registered email/phone, your role (Supplier/Carrier/Broker), and your account ID (if available)

What we delete: your profile information, contact details, and account identifiers associated with your account.

What we may retain: records required for legal, accounting, dispute resolution, fraud prevention, or regulatory compliance (for example, invoice/payment history) for as long as required by law.